Analytics & Reporting

See exactly what's working, in real time.

SEO reporting shouldn't be a monthly PDF you skim once and forget. Analytics & Reporting gives you a live view of rankings, traffic and technical health, plus reporting tied to business outcomes, not vanity metrics.

Vanity Metrics vs Outcome Reporting

Numbers are easy. Context is the hard part.

A traffic chart going up doesn't tell you if it's working. Outcome reporting tells you what changed, why, and whether it's moving the metrics that actually matter to the business.

Typical SEO Reporting Analytics & Reporting
What Gets Reported Traffic and impressions Traffic, rankings and AI citations, tied to leads and revenue where possible
Update Frequency A monthly PDF A live dashboard, updated continuously
Ownership Buried inside an agency's internal tool You get direct access, no gatekeeping, no asking for a screenshot
Context Numbers without explanation Numbers with what changed and why, every reporting cycle
What's Included

One place to see everything that's moving.

SEO Dashboard

One live view of rankings, traffic and technical health, no logging into five different tools.

Rank Tracking

Daily position tracking across your priority keyword set, with alerts when something moves.

AI Citation Tracking

How often, and how favorably, ChatGPT, Gemini, Claude and Perplexity mention your brand, tracked alongside classic rankings. Runs on the same benchmark used in our GEO work.

Traffic Reports

Monthly reporting tied to business outcomes, not vanity metrics, what moved, and why. Also available as an on-demand automation via our AI SEO Reporting Dashboard.

How We Work

Instrument once. See everything, always.

Reporting is only useful if it's trustworthy and current. We set it up once, then keep it accurate as your site and strategy evolve.

Instrument

We connect your analytics, search console and rank tracking into one dashboard, mapped to your actual goals.

Track

Rankings, traffic, technical health and AI citations get monitored continuously, not sampled once a month.

Report

You get a plain-English summary of what changed and why, alongside the live dashboard you can check anytime.

Adjust

Findings feed straight back into strategy, reporting that doesn't change what you do next isn't worth much.

Built For

Who this is for

Founders who want direct visibilityNo waiting for someone else's summary, see the actual numbers whenever you want.
Marketing leads who report upWalk into leadership meetings with numbers you can defend and explain, not just a screenshot.
Agencies wanting client transparencyGive clients live access instead of a monthly export, and spend review calls on strategy, not status updates.
Teams already investing in GEOTrack AI citations alongside classic rankings so you can see whether the whole strategy is working, not just half of it.
FAQs

Questions we hear often.

Do we get our own dashboard, or is it shared?

Your own, the dashboard is set up for your site and your keyword set specifically, with direct access whenever you want to check it.

Can this connect to our existing analytics tools?

Yes. We connect to Google Analytics, Search Console and your existing rank tracking rather than asking you to replace what you already use.

Is this only available if we're also running SEO or GEO with you?

No, Analytics & Reporting can run standalone if you have your own SEO team executing and just need better visibility into what's happening.

How do you track AI citations specifically?

We run a consistent set of prompted queries across ChatGPT, Gemini, Claude and Perplexity on a schedule and log whether, how, and how favorably your brand gets mentioned, the same tracking used in our GEO service.

How often do we get a written report versus just the dashboard?

The dashboard is live and always current; a written summary explaining what changed and why goes out monthly by default, though cadence can be adjusted to what's useful for your team.

See It Live

Stop waiting for a PDF to know what's working.

We'll show you what your live SEO dashboard would actually look like, built around your site and your goals.